Crisis Management & PR Advisory

Avoid Negative Media Coverage

No corporation looks forward to facing a situation that causes a significant disruption to its business, especially one that stimulates extensive media coverage.

Public scrutiny can result in a negative financial, political, legal and government impact. MLB Advisory’s Crisis Management planning therefore deals with providing the best response to a crisis.

Successfully defusing a crisis requires an understanding of how to handle a crisis – preferably before they occur.

There are essentially 3 phases in a Crisis Management operation:

• The diagnosis of the impending trouble or the danger signals.
• Choosing appropriate Turnaround Strategy.
• Implementation of the change process and its monitoring.